Privacy Policy

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Website Privacy Policy (Updated August 8, 2022)

This website privacy policy (“Privacy Policy”) identifies the type of information Vytal Health, LLC, its affiliates and service providers (collectively, “Vytal Health”) may collect from visitors of the www.Vytal website and affiliated sites (the “Site”) and how Vytal Health uses this information. Your use of the Site is also governed by the Terms and Conditions. If you have any questions about this policy or the manner in which Vytal Health uses personal information, we encourage you to contact us at

Information Collected by Vytal Health

Vytal Health collects information about you when you provide it through forms or surveys. Vytal Health also may collect information about you through third-parties, such as a health provider. Vytal Health collects the following information through the Site: name, address, phone number, e-mail address, insurance information, relevant health information, payment information, healthcare provider information, order information, age, gender, demographic, geographic, personal interests, and product purchase activity. You are responsible for ensuring the accuracy of information that you submit to Vytal Health. Inaccurate information will affect your experience when using the Site and Vytal Health’s ability to contact you as described in this Privacy Policy. Throughout the Site are forms that request information from you. These forms typically ask for contact information (such as name, mailing address and email address). The provision of such information by you is entirely voluntary. By using the Site and providing information, you authorize Vytal Health to contact you using the information you provide, to share this information with Vytal Health’s third-party providers, to respond to your inquiries, and to provide various products, information and/or services to you. You may request that Vytal Health deletes any information about you it may have on file at any time by contacting Vytal Health.

How Information Collected About You Is Used

Information collected by Vytal Health about you may be used by Vytal Health to:

  • administer your account,
  • provide you with access to particular products and services,
  • respond to inquiries you send to us and to send you communications about the Site or Vytal Health services,
  • obtain your feedback about the Site or Vytal Health’ products or services,
  • statistically analyze user behavior and activity including how frequently areas of the site are visited and how many emails are received and opened,
  • provide you with more relevant content or advertising both on the Site and on other web sites that you visit after you leave the Site;
  • conduct research activities;
  • send you personalized emails or secure electronic messages pertaining to your interests, including news, announcements, reminders and opportunities from Vytal Health;
  • send you relevant offers and informational materials on behalf of our sponsors pertaining to your interests;
  • process insurance claims;
  • process payments; or
  • improve the Site.

Aggregated Data

Vytal Health may aggregate and de-identify information it collects from you and others. Vytal Health may use aggregated information to enhance the features of the Site and services; and Vytal Health may sell or license this aggregated information to third parties or publish the information. Vytal Health will take reasonable precautions to ensure that such aggregated information does not contain any confidential or otherwise identifiable data that could be used to identify an individual.

Market Research

From time to time, Vytal Health may conduct online research surveys through email invitations, pop-up surveys or other methodologies. When participating in a survey, Vytal Health may ask you to enter information. The information you submit in a survey may be used by Vytal Health for research and measurement purposes, including to measure the effectiveness of Site content, advertising or other programs. When Vytal Health’s market research surveys collect information we will not knowingly accept participants who are under the age of 18.

Emails You Send to Vytal Health

This Privacy Policy does not apply to information, content, business information, ideas, concepts or inventions that you send to Vytal Health by email. If you want to keep content or business information, ideas, concepts or inventions private or proprietary, do not send them in an email to Vytal Health.

IP Address Logging

Vytal Health’s web servers collect domain names and/or IP addresses of users to measure what pages and features are accessed by our visitors. Vytal Health may use software to collect and analyze this information. This information helps us administer the site, improve content and gather broad demographic information for aggregate use. Vytal Health may link IP addresses to personally identifiable information submitted to Vytal Health. This information is used to verify whether a visitor has opted in to receiving additional information from Vytal Health.


Vytal Health may use cookies or similar technologies throughout the Site to receive and store certain types of information whenever you interact with the Site through your computer or mobile device. Cookies are small files containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store unique identifiers, user preferences and other information, such as what pages you visit or how you arrived on the website. Vytal Health uses information collected through cookies to enhance your convenience in using the Site, to improve search functionality, to improve the Site and to hold information that you would otherwise need to re-enter. If you do not wish to accept cookies from the Site, you may configure your web browser so that it does not accept cookies; however, you may lose certain functions available on the Site.

Research and Measurement Activities

Information that Vytal Health collects about you may be combined by Vytal Health with other information available to Vytal Health through third parties for research purposes, including analyzing the effectiveness of content, advertising or programs. Vytal Health may report aggregate information, which is not able to be identified back to an individual user of the Site, to our current or prospective advertisers and other business partners.

With Whom Does Vytal Health Share Your Information?

Vytal Health will only disclose information it gathers from you through the Site as described in this Policy. In addition to the previously mentioned third parties, we will release information to third parties: if required to do so by law or in the good-faith belief that such action is necessary to: (a) satisfy a legal order or comply with legal process; (b) defend the rights of Vytal Health or its affiliates or business partners; or (c) protect the personal safety of Vytal Health employees, agents, affiliates, business partners, customers or users of the Site.In addition, Vytal Health may disclose information about you as described below.

Vytal Health may share information about you with our parent, subsidiaries, divisions and affiliates.

In the event of a corporate change in control resulting from, for example, a sale to, or merger with, another entity, or in the event of a sale of assets or a bankruptcy, Vytal Health reserves the right to transfer your information to the new party in control or the party acquiring assets. In the event of such a change, your information will continue to be treated in accordance with this Privacy Policy unless any changes to this Privacy Policy are made in accordance with the section below that discusses “Changes to This Privacy Policy.”

Disclosures to Vytal Health Contractors

Vytal Health contractors sometimes have access to your information in the course of providing products or services to Vytal Health. These contractors include vendors and suppliers that provide us with technology, services, data analysis, research, advertising and marketing assistance and/or content in connection with our operation and maintenance of the Vytal Health Site. Vytal Health contractually requires that our contractors: 1) protect the privacy of your information consistent with this Privacy Policy and 2) not use or disclose your information for any purpose other than providing the limited service or function for Vytal Health.

Third Party Web Sites

Certain content, services and advertisements offered to you through the Site are served on, or contain links to, web sites hosted and operated by a company other than Vytal Health, including social media websites (“Third Party Site”). Vytal Health does not disclose your information to these Third Party Web Sites without your consent, but you should be aware that any information you disclose to the other web sites once you access these other web sites is not subject to this Privacy Policy. This Privacy Policy does not apply to any Third Party Site; even if such Third Party Site links to a website owned by Vytal Health or Vytal Health links to that Third Party Site. Vytal Health does not endorse and is not responsible for the privacy practices of any Third Party Site. You should review the privacy policy posted on the other web site to understand how a Third Party Site collects and uses information about you.

Retention and Storage of Information

Vytal Health will retain your information as needed to fulfill the purposes for which it was collected, to comply with our business requirement and legal obligations, resolve disputes, protect our assets, and enforce our agreements. Vytal Health is based in the United States. Any information collected through the Site as described in this Privacy Policy may be stored and processed in the United States or any other country in which Vytal Health or its affiliates or service providers maintain facilities. Residents and citizens of countries and jurisdictions outside of the United States should note that the transfer of information to the United States may not provide the same protection of such information as required under the laws of your residence or location. You consent to the transfer of information to the United States by using this Site.


Vytal Health is committed to preventing others from unauthorized access to the personal information you provide to Vytal Health, and we maintain commercially reasonable procedures and technology designed for this purpose. The Site has reasonable technical and organizational security measures in place to protect the loss, misuse or alteration of information under Vytal Health’s control. However, Vytal Health cannot guarantee that unauthorized third parties will never be able to defeat those security measures. If you believe that you have received a virus from Vytal Health, please contact us as soon as possible so that we may take remedial measures to remove the virus.

Changes to This Privacy Policy

In the future, Vytal Health may offer new and different programs that necessitate a change in this Privacy Policy. Vytal Health reserves the right to change this Privacy Policy at any time without prior notice. Any changes to this Privacy Policy will be posted on this page and will be effective immediately upon posting.

Children Under 18

Vytal Health is not designed for use by children. If you are under the age of 18, please do not attempt to use this site, register with us at this Site or provide any personal information about yourself to us. Vytal Health does not collect children’s information under the age of 18 without parental or a guardian’s consent. If you believe Vytal Health has collected personal information from a child under the age of 18 without parental or a guardian’s consent, please contact us.

Governing Law and Jurisdiction

This Privacy Policy, and Vytal Health’s collection and use of information about you and others, shall be governed and interpreted in accordance with the laws of the State of Wisconsin. Any disputes arising out of this Privacy Policy shall be adjudicated in a court of competent jurisdiction in Milwaukee, Wisconsin.

Choice/Opt Out and Contact Information

You may request copies of or have Vytal Health make changes, corrections or deletions to your information in Vytal Health’s possession by contacting Vytal Health at

You may opt out of receiving further communications from Vytal Health through any of the following methods:

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